You are stewarding something critical.
You’re leading smart teams that build the backbone of modern technology. Still… everyone on your team explains what you do in a different way.
How on earth are you going to make the next product land hard?
You keep rewriting decks and proposals.
You keep diluting your story.
Your marketing feels disconnected from the truth you’re living daily.
And somewhere between the board or Numbers Guy/Gal pushing for better numbers and that geeky team of yours, you’re trying to pull the commercial pillar together.
If you carry both the technical truth and the commercial story, you’ll feel at home here.
Before you Build, Brand or Broadcast
Babelfish works in the layer before marketing: the quiet, strategic layer where research reveals resonance, and where growth stops feeling like guesswork.
We figure out your markets buying logic, demystify your differentiators and give you the playbook that your team can use.
Commercial Clarity in a nutshell
We don’t push you through a cookie-cutter system that you don’t fit into. Instead we do this:
Researching
We design research projects that fix specific commercial problems by uncovering buying & decision logic of your customers.
Playbooking
We design ultra-specific sales assets that live in the area between your current bottlenecks and our research. Usually battle cards, use cases and always a load of testimonials tied to your specific segments.
Partnering
We collaborate with a network of senior specialists that excel and align with this way of thinking. Copywriters, strategists, operators, web developers who execute from tonnes of experience and integrity.
It looks SO good on you!
The moment you read our research reports or onepage battle plans, I see something happening.
You take on your regular reading posture for Important Intel.
Within minutes, I see your body responding. Eyes widen. Shoulders un-drop. A smile appears.
That’s what happens when clarity hits. This is what coherence feels like.
Later on, when the Babelfish team is in full force, you’ll see tangibly practical results.
You’ll get a standing ovation from the board, investors or your Numbers dude(tte).
Your team starts to respond. Not with critical comments but with compliments.
You see commercial traction, whether it’s DM’s, attendees, invitations for speaking gigs or public praise.
And then there’s you.
For the first time ever you feel like you’re not alone trying to market a complex offer, managing morale and trying to fight sales and marketing fires.
Welcome to operating from commercial clarity.
Meet Desirée
20+ years of experience at the intersection of tech, marketing and strategy.
Experience in and around critical infrastructure, software, gov and research.
Professionally raised at XS4ALL
Deep understanding of how tech people think and what commercial people need
Not sure yet?
→ Read about our results (Warning: real quotes, real numbers)
→ On to our Truth Bombs (Warning: long reads, no snappy shortcuts)
→ Hop on a call (Warning: radical honesty ahead)