Honestly. After being in this industry for 20 years i can safely say:

Marketing is mayhem.

I’ve worked at client and agency side, plus independently. I’ve seen an insane amount of marketing money wasted on campaigns built on assumptions and so-called storytelling.

At the end of 2023 I decided to stop selling shit and focus exclusively on the ONE thing that pushed clients off their plateau every time:

Customer insights.

Especially for my target audience, IT companies and other seemingly boring businesses, understanding your customer ALWAYS led to better pitches, better proposals and crazy good propositions.

This is needed to get Real Results:

One client landed 9 demo’s with one sales letter
‘Always fun working with you!’

One client finally nailed her brand voice and messaging
’And you didn’t even know the software firsthand!’

One client grew his target audience with 700%
’I admire that you’re always looking to optimise’

I’m a nerd with 20 years experience in the field of IT, tech and software. I help founders with a complex product to figure out exactly what their value-add is and how to use that to optimise confidence traffic and conversion.

Upwards and onwards!