Before you Build, Brand or Broadcast

Most B2B tech and companies don’t lack talent or vision.

But they fail to match their message with their depth. The usual marketing agencies and freelancers can’t help them either.

Babelfish works in the layer before marketing: the quiet, strategic layer where research reveals resonance, and where growth stops feeling like guesswork.

We validate your messaging. We demystify your differentiators. We research your product/market fit.

Our job isn’t to make you louder. It’s to make you recognised for what’s already true.

That ultra-geeky territory that you’re so used to make people go all WTF?

Yeah. That’s the area that we light up like a christmas tree so you know exactly what to launch, build or sell.

We Hand You Commercial Clarity.

We don’t push you through a cookie-cutter system that you don’t fit into. Instead we do this:

1. Research

   We listen deeply. To your customers, your market and your team. Our Truth Mapping™ method separates the symptoms from the problems in your marketing and sales. In essence, this is the due diligence on your product/market fit, your brand and your positioning.
   

2. Strategy

   We design high-stake, strategic sprints to tackle specific problems in a specific timeframe. We fix specific stuff in a specific order, so you see specific results. Any example here would be a generic playbook. Which we don’t do. The research shows us the way.
   

3. Partnering
   We collaborate with a network of senior specialists that excel and align with this way of thinking. Copywriters, strategists, operators, web developers who execute from tonnes of experience and integrity.

And It Looks So Good On You…

The moment you read our research reports or onepage battle plans, I see something happening.

You take on your regular reading posture for Important Intel.
Within minutes, I see your body responding. Eyes widen. Shoulders un-drop. A smile appears.

That’s what happens when clarity hits. This is what coherence feels like.

Later on, when the Babelfish team is in full force, you’ll see tangibly practical results.

You’ll get a standing ovation from the board, investors or your Numbers dude(tte).
Your team starts to respond. Not with critical comments but with compliments.
You see commercial traction, whether it’s DM’s, attendees, invitations for speaking gigs or public praise.

And then there’s you.

For the first time ever you feel like you’re not alone trying to market a complex offer, managing morale and trying to fight sales and marketing fires.

Welcome to operating from commercial clarity.

We Think Like Developers

Truth before tactics
We don’t chase trends, we chase alignment.

Pattern over noise
Every strategy begins with what’s already working… and why.

Clarity compounds
When your message, market and mission align, growth becomes predictable.

Meet The Team

Desirée Kolman

Researcher, Strategist and Marketing Lead

20+ years of experience at the intersection of tech, marketing and strategy.

Experience in and around critical infrastructure, software, gov and research.

Professionally raised at XS4ALL

Deep understanding of how tech people think and what commercial people need

What Commercial Clarity Returns

Clarity isn’t just strategy. It’s what gives tired commercial directors and founders rest.

It’s what pulls your commercial activities together, even when the market shifts.

It’s what makes growth feels like alignment instead of effort.