Fault Line Audit
Get a full break-down of every internal gap and assumption that prevents your marketing and sales from actually working. Prevent 50k mistakes within 4 weeks.
The "Rotting Data" Problem
Your market, the world and your tech moves faster than ever. If your market insights are older than 6 months, you aren't data-driven. You are relying on "Rotting Data".
Fresh Data: Validated via customer interview < 3 months ago.
Rotting Data: Based on internal "gut feel" or what the market wanted last year.
When you build campaigns, marketing assets and product roadmaps on Rotting Data, you create Commercial Fault Lines. These are the invisible cracks where leads ghost you, deals stall, and marketing budget evaporates.
A Forensic Scan, Not A "Workshop"
We don't do endless brainstorming sessions with post-it notes. We perform a forensic Fault Line Audit™ of everything you’re currently using to get traffic or close deals.
We treat your commercial pillar like a crime scene. We look for the specific points where your internal story clashes with external reality.
Timeline: 30 Days
Format: Audit + 1 Strategy Session
Investment: €2,997 (Excl. VAT)
(That’s less than a month of failed Google ads)
The Fault Line System, more on that here.The Deliverables
In 30 days you’ll get:
1. The 'Market Data' Dashboard We audit your current strategy and flag every assumption as FRESH (Safe) or ROTTING (Dangerous). You will see exactly which "facts" are actually 2-year-old guesses costing you money.
2. The 4-Story Gap Analysis Using the Harvard Business School "Jobs to be Done" framework, we stress-test your messaging against the four real reasons people buy:
The Hiring Story: Does your trigger match their bleeding neck?
The Firing Story: Are you fighting the wrong enemy (e.g., Excel)?
The Anxiety Story: Are you addressing the specific fear that kills deals?
The Habit Story: Do you know why they actually stay?
3. The 'Gap Card' Report We don't just tell you what's wrong; we show you what's missing. We identify the specific Gap Cards in your sales process—the exact objections where your sales team is stalling because they lack the "Kill Shot" evidence.
4. The 'Stop-Doing' List Immediate, evidence-backed instructions on what marketing messages to kill today because they are confusing your buyers.
5. The €50k Risk Validator We identify the one strategic blind spot that is most likely to sabotage your next big spend (Launch, Hire, or Campaign).
A quick view of the Market Data Dashboard“Groove, a SaaS company, used qualitative customer insights to rewrite their landing pages. This resulted in conversion rate increasing from 2.3% to 4.3%, an 87% improvement”
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Our process is quick and easy
Kick-off
You and your marketing, sales and product team quickly map out visually what their take is on the current situation.
This is a structured, fast paced session (max 45 minutes). Egos are left at the doorstep. We’ll get the truth out.
2. Audit
We audit every marketing and sales asset. We stress-test it against our Fault Line System, which has Harvards’ Jobs-to-be-Done framework at its core.
3. Debrief
We walk you through your Commercial Truth OS which has an overview of all the insights that we found or are missing.
What our clients are saying
"Desirée helped us capture the essence of our software brilliantly. Our website now speaks directly to our clients' challenges."
— M, founder
“It’s admirable that they’re always looking to improve their service. They carefully listen to what I say and look for optimisation.
— E, founder
"After just one interview, my posts soared to 45K views and generated quality leads. Previous posts never hit more than 5K views."
— N, founder
"Working together has fundamentally changed how we view and position our value-add and services. It has made huge impact for our business.
— J, co-owner
"The value of our company has increased. Our brand has definitely gained strength, which was confirmed by our accountant."
— H, co-founder
“Working together is also just joyful and fun.”
— M, co-founder
✺ Frequently asked questions ✺
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It’s not just a session. We examine every sales and marketing asset that you’re currently using.
Plus: don’t forget that we bring 20+ years of boots-on-the-ground marketing experience with us, especially in very abstract and nerdy businesses. -
A repositioning is the perfect time to gather deep customer insights to inform your new direction. Customer data can be the cornerstone that ensures your repositioning resonates with your target audience. While repositioning often focuses on internal aspects like mission and vision, incorporating customer insights can give you a competitive edge. Repositioning without fresh customer insights is like navigating without a compass - you might be heading in the wrong direction. Customer research during repositioning can help you avoid costly assumptions and align your new direction with market needs.
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Great! We will definitely look at them to inform our research objective and scope.
How do you currently use the results of the surveys to optimise sales and marketing?
And when was the last time your surveys got you insights that made you change course in your marketing and sales?
This is the difference between collecting data and connecting the dots for your specific business challenges.
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Even companies that know their market well often discover surprising insights that can significantly impact their messaging.
For instance, the client who overlooked one specific parameter for all of their target segments. It was that one characteristic that helped them to align their sales efforts way better. Results of this client case are not in yet. -
Yes. We develop your messaging framework up to a maximum of three segments. We’ll also make sure to interview the right type of clients so that you get the exact data that you need.
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You should probably not :)
Because we provide valuable insights to guide your product development, ensuring market fit and avoiding developing features or products that you won’t be able to sell later on…