“This case study gave me the tailwind to secure a high-value partnership with a multi-billion revenue client, with full conviction.”
My client Paul is a seasoned IT consultant with 17 years of experience. Despite his success in helping establish high-value partnerships for major corporations, Paul sought to refine his approach and communicate his value more effectively, especially for complex, large-scale projects. He recognised the need for a more compelling way to present his expertise and impact in the dynamic world of IT consulting.
The challenge
As a highly skilled consultant already adept at landing high-value deals, Paul was seeking ways to amplify his message and further improve his approach.
Desire to enhance an already successful approach to complex, large-scale IT projects
Need for compelling, client-voiced evidence to support expertise claims
Aim to streamline and increase impact in the sales process
Desire to capitalize on the momentum gained from a recently completed high-value project with another A-list client
“Previously, I needed quite a lot of words to explain my approach and impact during sales conversations. Now I have clients expressing my impact which is more powerful.”
We aligned our services with Paul’s strategic business goals, delivering tailored insights to amplify his expertise.
Conducted a thorough audit and assessment of his company’s current value proposition to identify strategic gaps
Performed an in-depth interview with a key client, specifically designed to address the identified gaps
Helped to craft a versatile case study from the gathered insights and concrete examples, strategically strenghtening his value proposition and USP’s
“Now, I have dominant information that proves my expertise. It gives me the tailwind to sit at the table with potential clients with full conviction. This powerful research was an important element in building trust.”
Our solution
Our research report provided Paul with data that instantly strengthened his leadership position, giving him the tailwind to secure high-value partnerships with even greater conviction.
Secured a high-value partnership with a multi-billion revenue client, where built trust was decisive
Transformed client experiences into powerful, authentic testimonials
Evergreen case study that can be used to further optimise sales & marketing
Enhanced ability to tailor approach in every sales conversation based on deep client insights
Strengthened leadership positioning in complex, high-stakes negotiations
“I used your research report the next day in a sales conversation. It went really well – I felt very confident knowing that I have a bunch of testimonals backing up my claims.”