“I should have skipped all those copywriters & strategists and come straight to you.”
My client Marian is a founder of a renowned academy for specific software training. Despite running a thriving and successful business, she struggled to effectively communicate her unique value proposition. In a competitive market, she needed to enhance her messaging to resonate with her specific niche and maximise her exposure.
The challenge
Marian's core challenge was capturing the essence of her brand voice and style in her messaging.
Difficulty articulating unique selling points
Inconsistent brand voice across marketing materials
Inability to effectively communicate the value of her training
Missed opportunities to convert potential clients
“I knew I was leaving money on the table. The market was very competitive – I felt I needed to up my ante to keep resonating with my specific niche.”
We developed a strategy to refine Marian's messaging and effectively communicate her value proposition.
Conducted in-depth interviews to uncover real pain points and motives of Marian's target clients
Analysed unique selling propositions of her products
Repositioned her services to address specific client challenges
Overhauled messaging to align with customer needs and brand voice
Optimised website content to effectively communicate value
“This process led to a complete transformation of my messaging. We repositioned my services to speak directly to the challenges my potential clients face.”
Our solution
Marian's messaging underwent a complete transformation, significantly impacting her business.
Brand voice successfully captured after multiple failed previous attempts
Improved ability to attract and convert ideal clients
Enhanced clarity in communicating unique value proposition
Stronger resonance with target audience's specific needs
Event website became a powerful marketing tool
“What a relief to work with you. You asked the right questions to understand what my target audience struggles with. You’ve captured the essence of the software brilliantly, even though you don’t know the product yourself. I really admire that about you.”