“I have zero issue calling up potential clients and pitching them. My story is 100% waterproof.”
Elisabeth, a leading video and marketing consultant in the Netherlands, was seeking a new approach to offer her new product. Her goal was to present her expertise as a strategist with a done-for-you component in an authentic way, as a complement to her regular training offerings.
Despite her impressive success with Dutch entrepreneurs and her keen insight as an experienced marketer, she experienced a stumbling block.
“I sometimes felt like a deflated balloon. Constantly looking for that one push to convince my audience. Exhausting.”
The challenge
Elisabeth was aware of her value and impact as a strategic consultant. She knew her results. But she ran into the issue that her product/market fit for a new offering was unknown: she knew she was successful, but couldn't translate that success into an offer that was convincing.
“You get caught up in that marketing mill, a kind of hall of mirrors,’ Elisabeth analysed. ‘You try to say what people want to hear. Or what you think they want to hear. It’s a way of selling and marketing that revolves around pleasing. Quite tiring, if you ask me.”
Our proven method focuses on the essence: gathering valuable customer insights and putting them at the centre. We applied this approach to Elisabeth as well.
In-depth interviews with clients and founder to gather strategic insights and validate product/market fit
Develop a sharp offer based on these insights
Creative concept and message for a targeted marketing campaign
“I found this approach very pleasant. It was about uncovering the truth. As if you suddenly take off your rose-coloured glasses. Sobering, but it gives so much relaxation.”
Our solution
The impact of this strategic approach was quickly visible. Elisabeth not only generated leads quickly, but also secured concrete deals. Even more importantly: she strengthened her position and confidence in her approach.
8 leads generated from a single newsletter
2 deals closed before the official campaign launch
Strengthened confidence in her marketing and sales approach
Development of a more authentic and direct communication style
New product offering that feels genuine and valuable
“This train is running smoothly,’ Elisabeth concluded. ‘It feels really good. I’m not asking for a deal, I’m bringing a genuine opportunity. The difference? Now I want to call people. That’s the truth. I immediately made a list of people I can approach for this.”