“My overall performance on LinkedIN has grown substantially.”
Erik, a procurement software consultant, helps SMEs and large businesses gain insights from their purchasing data. Despite offering a valuable service, he struggled to differentiate himself in a crowded market filled with competitors offering dashboards, PowerBI, and procurement software.
The challenge
Erik was unable to effectively communicate his unique value proposition and stand out from competitors:
Difficulty in articulating unique selling points
Lack of clear positioning in a saturated market
Inconsistent and unpredictable marketing results
Struggle to engage target audience effectively
“I had a vision for my business, but I was too deep in my own knowledge. I was getting lost in the details and losing the big picture. In practice, I needed a professional to bounce ideas off of.”
We implemented a comprehensive strategy to uncover Erik's unique value and create a targeted marketing approach:
Conducted in-depth customer interview to identify true pain points
Developed a refined messaging strategy based on core impact
Worked on his messaging on LinkedIN and his website
Our solution
Erik experienced significant growth in engagement and visibility within his target market:
700% increase in post views
Individual posts reaching up to 11,000 views
50-70% acceptance rate on LinkedIn connection requests
Improved ability to create relevant, engaging content
“I’m now more engaged with my community, I’ve unlocked an easy workflow to create content that’s truly relevant to my target audience.”