Feedback Fuel

Get the exact, strategic and tactical insights to transform your marketing and sales and to make your boat quicker.

What our clients are saying

"Desirée helped us capture the essence of our software brilliantly. Our website now speaks directly to our clients' challenges."

— M, founder

“It’s admirable that they’re always looking to improve their service. They carefully listen to what I say and look for optimisation.

— E, founder

"After just one interview, my posts soared to 45K views and generated quality leads. Previous posts never hit more than 5K views."

— N, founder

"Working together has fundamentally changed how we view and position our value-add and services. It has made huge impact for our business.

— J, co-owner

"The value of our company has increased. Our brand has definitely gained strength, which was confirmed by our accountant."

— H, co-founder

“Working together is also just joyful and fun.”

— M, co-founder

Here’s a taster of what we deliver

  • ✺

    Get the strategic messaging framework that makes briefing specialists a breeze, without you having to become a marketer.

  • ✺

    Answer the ‘what problem do you solve’-question with clarity and conviction on all channels, in every proposals, with every pitch.

  • ✺

    Deeply understand your product/market fit and your buyer’s motives, pain points and use cases for your service.

  • ✺

    Get a tonne of ready-to-use strategic documents with which you can build custom LLM’s and content strategies.

  • ✺

    Get your best clients’ most honest feedback and feature requests without you having to strain the relationship.

  • ✺

    Use strategic and competitive insights such as testimonials and use cases to attract better leads and close faster.

“Groove, a SaaS company, used qualitative customer insights to rewrite their landing pages. This resulted in conversion rate increasing from 2.3% to 4.3%, an 87% improvement”

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Our process is quick and easy

  1. Prep

Start with the end in mind, they say. That’s why we make sure to thoroughly understand your current marketing & sales challenges and what you’re aiming to achieve with your business.

Your time-investment: 2 hours

Deliverables:
- Quick-paced Wisdom Workshop
- Buy-In Kit
- Strategic research Objective, Goal and Questions

2. Interviews

We conduct the 1:1 interviews with your client and deliver highly strategic and actionable research reports per client.

Your time investment: 1.5 hours*

Deliverables:
- strategic research report per client, with testimonials
- content pillars based on customer research
- mid-research debrief session

*) You’ll probably want to spend more time in your research reports :) It’s glorious to read about what is said about you :)

3. Debrief

We sit together and go through the complete messaging framework and your fully developed ideal client persona(s).

Your time investment: 1.5 hours

Deliverables:
- messaging framework
- developed ICP
- recommendations for your sales, marketing and branding
- transcription of your clients’ audio track
- audio track of your clients

For higher-priced products, conversion rates can increase by 380% when reviews are displayed

(Research by NorthWestern Medill University, see report here)

What our clients are saying

"Desirée helped us capture the essence of our software brilliantly. Our website now speaks directly to our clients' challenges."

— M, founder

“It’s admirable that they’re always looking to improve their service. They carefully listen to what I say and look for optimisation.

— E, founder

"After just one interview, my posts soared to 45K views and generated quality leads. Previous posts never hit more than 5K views."

— N, founder

"Working together has fundamentally changed how we view and position our value-add and services. It has made huge impact for our business.

— J, co-owner

"The value of our company has increased. Our brand has definitely gained strength, which was confirmed by our accountant."

— H, co-founder

“Working together is also just joyful and fun.”

— M, co-founder

EUR 6997,-

This is what you’ll get:

Pricing is quite clear with us :)

  • Fully developed ideal client profile to streamline your sales, marketing and lead-gen activities

  • Messaging Framework for resonating with your audience on USP’s, buyer’s motives and their jobs to be done

  • Strategic content strategy based on the ‘They Ask, You Answer’ Framework

  • A tonne of strategic testimonials directly connected to your specific unfair advantage

  • Get your best clients’ most honest feedback without straining the relationship

  • Find out what new features or products your customers actually want

  • Deeply understand what your unfair advantage is

The rules of marketing haven’t changed in 1,000 years

It’s not the videos.
It’s not the SEO.
It’s not the ads.
It’s not the features.
And it sure as hell isn’t the AI.

There’s a time and place for all these tactics. But not before you’ve nailed one crucial thing:

C L A R I T Y.

It’s underrated, unsexy, and uncomfortable.

But everything you need is a few phone calls away:

What urgent, costly issue do you solve for your customers?
Why should they care?
What jobs-to-be-done does your solution help to speed up?
What are your unique differentiators?
What makes your offer irresistible?

The issue is, these questions are difficult. No one can answer them when you ask them directly. Plus, you don’t want to strain the relationship or waste your clients’ precious time.

Think about it

  • who in your team is skilled to strategise this research?

  • who has experience interviewing (ie. shut up, ask deeper, etc)?

  • who will supervise research scope and objective?

  • how on earth are you going to get buy-in?!

  • who can do pattern discovery and creating actionable strategies?

  • who has even time for this?!?

✺ Frequently asked questions ✺

  • Don’t forget that we bring 20+ years of boots-on-the-ground marketing experience with us, especially in very abstract and nerdy businesses.

    Plus we’re questioners pur sang.

  • A repositioning is the perfect time to gather deep customer insights to inform your new direction. Customer data can be the cornerstone that ensures your repositioning resonates with your target audience. While repositioning often focuses on internal aspects like mission and vision, incorporating customer insights can give you a competitive edge. Repositioning without fresh customer insights is like navigating without a compass - you might be heading in the wrong direction. Customer research during repositioning can help you avoid costly assumptions and align your new direction with market needs.

  • Great! We will definitely look at them to inform our research objective and scope.

    How do you currently use the results of the surveys to optimise sales and marketing?

    And when was the last time your surveys got you insights that made you change course in your marketing and sales?

    This is the difference between collecting data and connecting the dots for your specific business challenges.

  • You’ll receive our Buy-In Kit and we’ll strategise with you on how to get the best clients to say yes.

  • Even companies that know their market well often discover surprising insights that can significantly impact their messaging.

    For instance, the client who overlooked one specific parameter for all of their target segments. It was that one characteristic that helped them to align their sales efforts way better. Results of this client case are not in yet.

  • Yes. We develop your messaging framework up to a maximum of three segments. We’ll also make sure to interview the right type of clients so that you get the exact data that you need.

  • You should probably not :)

    Because we provide valuable insights to guide your product development, ensuring market fit and avoiding developing features or products that you won’t be able to sell later on…

  • Absolutely. The power of great case studies isn’t reliant on names and prestige. Better yet, sometimes its even beneficial to use anonymous data and interviews, because clients tend to speak even more freely.
    Speak to us about our view on this, we’ll gladly strategise with you!