We don’t guess. We talk to your customers.
We help B2B founders with complex offerings clarify what makes them different, trusted, and irresistible—using deep customer insight and sales-focused messaging.
Zero fluff. Zero funnels. Just message–market match.
Consulting
“The result? I can’t wait to pitch and when I do, I close deals. My story is waterproof”
Software & Training
“I should have skipped all those copywriters and strategists and come straight to you.”
Saas
“This approach is an eye opener. We’re doing what works and optimising continuously”
Most marketing advice ignores the obvious
What founders are sold:
– made-up personas
– “proven” playbooks
– expensive funnels that don’t convert
What founders need:
– insight from real customers
– messaging rooted in truth
– strategic direction built on what works now
We don’t flood you with options.
We reveal the one that moves the needle now.
If you don’t know why people buy
you can’t sell.
Why Babelfish works
We co-create with your teams (not deliver cookie-cutter playbooks)
We move fast (but never rushed)
We’re direct (but always with care)
We start with truth (not assumptions)
We act where the leverage is now (not next quarter)
We build clarity you can move with.
You’re not here to approve 42 draft versions.
You’re here for signal.
You’ve outgrown trial-and-error marketing. You’ve seen the agency theatre. You know the cost (and the lack of ROI).
You need a brand that lands. Messaging that moves.
And a partner you don’t have to babysit.
We do the thinking, the talking, the building—and we come back with the sharp version.
You don’t need a funnel. You need a message that sells.
That’s what we bring.
Our flagship offering
From customer truth to content that performs
We help you sharpen your positioning and messaging through deep customer research—and build brand language that performs across sales, brand and AI search.
All signal. No ceremony.
Customer Clarity
In-depth interviews with your best-fit clients
Patterns, language, objections and use cases
Commercial positioning grounded in real motives
Strategic messaging heatmap (what lands, what doesn't)
Want to see how we turn interviews into messaging that moves?
[Download the full Customer Clarity Guide (PDF)]
Living Content
One story across your homepage, sales deck, and LinkedIn
Messaging that’s AI-ready, founder-proof, and repeatable
Tone of voice, taglines, content themes
[Download the full Living Content Guide (PDF)]
Authority Activation
Fastest path to visibility and resonance
What to publish, where, and why
Collaboration with your team or plug-in creatives (spoiler a;ert: we have the best professionals in our network!)
Who we’re for
✔ Founders and CMOs ready to invest in message–market match
✔ Scale-ups with 1 internal marketing lead and zero time for fluff
✔ Brands with traction, but no clear narrative
✔ Teams who trust us to shape and ship—without micromanaging
✔ Companies who know the game has changed:
Search is AI-powered. Messaging must signal. Relevance is structured.
Who we’re not for
✘ Founders who need a funnel more than a message
✘ Teams who’d rather decorate than listen
✘ People chasing performance before clarity
✘ Anyone asking us to “fix the ads”
Our strategic approach
Customer Clarity Guide
The system we use to turn interviews into insights, and insights into impact.
Living Content Guide
Our method to build visibility through content and AI-proof signal.
What our clients say
"Desirée helped us capture the essence of our software brilliantly. Our website now speaks directly to our clients' challenges."
— M, founder
“It’s admirable that they’re always looking to improve their service. They carefully listen to what I say and look for optimisation.
— E, founder
"After just one interview, my posts soared to 45K views and generated quality leads. Previous posts never hit more than 5K views."
— N, founder
"Working together has fundamentally changed how we view and position our value-add and services. It has made huge impact for our business.
— J, co-owner
"The value of our company has increased. Our brand has definitely gained strength, which was confirmed by our accountant."
— H, co-founder
“Working together is also just joyful and fun.”
— M, co-founder
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Jeroen Meulman
Content strategist and copywriter
Storybuilder. Positioning whisperer.
Brings a journalist’s sharpness and a founder’s pragmatism.
Turns insight into momentum and messaging into magnetism. -
Desirée Kolman
Strategist and researcher
Known for asking the question no one else dares.
Brings depth, direction, and the kind of calm that makes people say “why didn’t we do this sooner?”