Stop building, branding or broadcasting from assumptions.
We are the research and strategy partner for B2B tech scale-ups that need to make evidence-based growth decisions.
Your offer, your work and your market is too complex for generic, cookie-cutter marketing goo. And your team is allergic to anything that smells like sales.
Welcome to the Babelfish way.
Alex, commercial director Nlnet labs
“We didn’t want visibility. We needed credibility.”
They build critical internet infrastructure. Used by Apple, Amazon, and Microsoft.
And yet they were invisible, misunderstood, and under pressure to grow.
We helped them…
Stop marketing like engineers
Build a story their most critical developers endorsed
Launch a product that made waves before it even existed
Secure international speaking gigs & funding invites
That might work sometimes in ‘regular’ industries (although failing there, too). In tech, IT and cyber it’s a clear no go.
Your market is ruthless and your team is highly critical. If you overstate, you lose credibility. If you understate, no one will hear you.
Cookie-cutter marketing playbooks won’t work here. You need to build on truth.
We don’t create marketing from meetings, but from your actual market.
Most marketing you see around you is created in meeting rooms.
Results you can’t fake
Consulting
We don’t do ‘awareness’ or ‘content’. We develop evidence-based strategies that solve actual, real business problems.
“The result? My story is waterproof. When I pitch, I close. ”
Read this case study
Software & Training
“I should have skipped all those copywriters and strategists and come straight to you.”
Read this case study
Saas
“This approach is an eye opener. We’re doing what works and optimise continuously”
Read this case study
This is how we work
We don’t do campaign calendars or templatised go-to-market strategies.
We do three things. And we do them well.
1. Research
Get to the truth about your customer, market and internal drivers.
2. Strategy
Use those insights to develop sprints and strategies that get you actual results
3. Execution
Activate your strategy with a hand-picked team of specialists
Real Proof. Real People.
"Desirée helped us capture the essence of our software brilliantly. Our website now speaks directly to our clients' challenges."
— Marian, founder Skechup Plaza
“It’s admirable that they’re always looking to improve their service. They carefully listen to what I say and look for optimisation.
— Erik, founder Process Simplicity
"After just one interview, my posts soared to 45K views and generated quality leads. Previous posts never hit more than 5K views."
— Nick, game/software developer
"Working together has fundamentally changed how we view and position our value-add and services. It has made huge impact for our business.
— Joost, co-owner Step in Control
"The value of our company has increased. Our brand has definitely gained strength, which was confirmed by our accountant."
— Henk-Jan, co-founder Secwatch
“Working together is also just joyful and fun.”
— Marc, co-founder Secwatch
Why Babelfish?
20+ years of experience at the intersection of tech, IT and digital strategy.
Experience in and around critical infrastructure, software, gov and research.
Deep understanding of how tech people think and what commercial people need
We’ve done more than 50 strategic interviews within tech alone
No marketing agency fluff: we’re partners, not vendors who lock you in