The Babelfish Method
The Babelfish Method is the five-layer system that turns raw buyer truth into commercial traction without noise, guessing or politics.
It shows you where your story breaks, what your buyers actually hire you for, and what your team must stop assuming before your next €100K decision.
What does it cost your business?
No view of what buyers REALLY need —> €50–€130K per sales convo
Marketing hire —> €50K + 6 months time setback
Rebrand without foundation —> €30–€70K + brand dilution
Where’s your business bleeding money?
Send me a message. I’m happy to tell you what I see.
layer 1 — the fault line
‘What’s leaking?’
Every scale-up hides structural cracks: places where story, product and market drift apart. In the past 20+ years in IT I’ve detected twelve Fault Lines that sabotage growth.
The Fault Line System diagnoses:
outdated assumptions
weak buying triggers
conflicting internal narratives
the points where deals silently die
output: a precise map of what’s leaking revenue, trust and momentum.
use: board alignment, prioritisation, investment decisions.
layer 2 — jobs to be done
‘What are your buyers actually hoping to fix?’
People don’t buy features. They hire a solution to remove a frustration, risk or nightmare.
The jobs to be done-framework is developed by Harvard Business school and reveals:
what real jobs your solution is hired for
the triggers that start the buying journey
the fears, risks and internal politics shaping decisions
why you win deals (and why you lose them)
output: messaging and positioning that land without push.
use: campaigns, sales enablement, narrative, product bets.
Read this post to see how it works. Or this one.
layer 3 — the perceptions
‘What is the emotional logic behind buyer decisions?’
B2B buyers are not rational. They simply justify their emotions with rational language.
In this layer we hand you:
what buyers believe is true
what they fear will go wrong
which convictions block action
which insights finally move them forward
output: three commercial narratives that buyers feel first and think second.
use: content, sales decks, founder narrative, pitch, change management.
layer 4 — the proof points
‘What single source of truth are we working from?’
The one and only solidified playbook for your marketing and sales reps. One database with:
buyer-language quotes
contextual case snippets
ROI stories
objections backed by evidence
competitive differentiators
“why now” triggers
Everything documented in your central intelligence library.
output: database in Noiton - or pdf’s if you prefer.
use: chatbots, sales, content strategy, pitch decks, campaigns, product prioritisation.
layer 5 — the squad (AI & human)
‘Who will help us scale?’
Research without execution dies in Google Drive. Execution without research burns money.
Babelfish brings the system together:
a custom AI strategist trained on your buyer truth
a vetted specialist squad (copy, profitability, martech, product, design, photography)
zero misalignment: these are vetted, skilled experts
output: strategy and execution that compound.
use: scaling, acceleration, de-risking commercial decisions.