Hard Stop #6 How to stand for something strongly and elegantly

Most content plays it safe. Polite. Predictable. 

But safe isn’t trusted. And it sure isn’t remembered.
Beige isn't a colour :)
 

Hard Stop #6 If you say nothing real, you get nothing real back.
 

Please skip the beige. Your buyers need to know they're safe with you. That you know how to prevent sh1t from happening to you.

They follow people that take a stand. So take that stand.

Bring what matters. Clarity. Conviction.
 

So here’s the shift:
Say The Thing, clearly.
Root it in truth.
Speak like you mean it :)

We help our clients to find what’s worth saying. 
Then we help them to develop the courage to say it.

As a recent client put it: 'I held my breath when i hit publish. It looked great on paper, but this was The Moment of Truth. Then I saw the many positive comments and replies trickling in. It felt really, really good'

(Here's an example of a post that got a tonne of traction from his exact ideal clients)
 

Trust is built on voice. Not on volume.

Find yours, dear one. I'm happy to help you. 
 

This was the last in a series of Hard Stops. I loved writing these for you, although i borrowed most of the ideas from my copywriter and business buddy Jeroen Meulman. You should follow him and say i said hi