Wisdom Workshop

Fast-paced, boots on the ground session that helps you pull the brake, see what’s happening in your marketing and sales and a clear path towards breaking through barriers in your business.

What our clients are saying

"Desirée helped us capture the essence of our software brilliantly. Our website now speaks directly to our clients' challenges."

— M, founder

“It’s admirable that they’re always looking to improve their service. They carefully listen to what I say and look for optimisation.

— E, founder

"After just one interview, my posts soared to 45K views and generated quality leads. Previous posts never hit more than 5K views."

— N, founder

"Working together has fundamentally changed how we view and position our value-add and services. It has made huge impact for our business.

— J, co-owner

"The value of our company has increased. Our brand has definitely gained strength, which was confirmed by our accountant."

— H, co-founder

“Working together is also just joyful and fun.”

— M, co-founder

The harsh truth

You're successful, but you're missing opportunities.

Not because your marketing is poor, but because you are not executing on your biggest asset: your value proposition.

Prospects drop off or fail to convert. You waste many hours trying to get a hold on the right decision-maker.

What crucial intelligence are you missing? The answer is: depth.

There's no cookie-cutter approach to fixing this. You'll need to pull the handbrake and take a hard look at your specific situation. As soon as you do that, the depth of your differentiation - your unfair advantage in the market, will be ready to deploy in your marketing and sales.

What we'll uncover

In this fast-paced Workshop, we dig deep into your current situation:

  • Where are you missing intelligence about your best clients?

  • What gaps exist in your customer communication?

  • Where do deals really get stuck?

  • What information do you lack to convince your ICP?

  • Where is marketing budget leaking?

Here’s a taster of what we deliver

  • ✺

    One consulting client discovered a nasty hiccup in their sales cycle - pivoting saved them 2.5 hours weekly by eliminating ineffective activities

  • ✺

    Another client found they were missing crucial buying signals, adjusted their marketing and saw a 22.5% increase in conversion within two weeks

  • ✺

    A consulting client identified why A-clients were not converting, changed their offer and generated 8 leads from two lines in their newsletter

  • ✺

    Another SaaS/consulting client discovered multiple low-hanging fruits in their top-tier marketing strategy, ready to deploy

  • ✺

    A leading software company with clients all over the world uncovered gaps in their sales messaging that were easy to fix.

“Groove, a SaaS company, used qualitative customer insights to rewrite their landing pages. This resulted in conversion rate increasing from 2.3% to 4.3%, an 87% improvement”

.

Our process is quick and easy

  1. Prep

You and other members of your marketing team fill in the concise and compact Reality Check. You’ll also gather some basic info about your ideal client profile for us to prep well.

Your time-investment: 45 minutes

2. Workshop

We get together in a fast-paced, action-rich workshop session with you and your marketing and sales team. Step by step we uncover the deep truths about what is REALLY going on, holding you back and what it is that will move the needle for you.

Where are you missing intelligence about your best clients?

  • What gaps exist in your customer communication?

  • Where do deals really get stuck?

  • What information do you lack to convince your ICP?

  • Where is marketing budget leaking?

Your time investment: 1.5 hours

3. Debrief

You and I hop on a call and walk through the EXACT challenges I see you and your team struggling with. I will also do

Your time investment: 1 hours

Deliverables:
- Reality Check of your current situation
- Clear view of your low-hanging fruit
- Momentum Roadmap for actionable next steps

For higher-priced products, conversion rates can increase by 380% when reviews are displayed

(Research by NorthWestern Medill University, see report here)

What our clients are saying

"Desirée helped us capture the essence of our software brilliantly. Our website now speaks directly to our clients' challenges."

— M, founder

“It’s admirable that they’re always looking to improve their service. They carefully listen to what I say and look for optimisation.

— E, founder

"After just one interview, my posts soared to 45K views and generated quality leads. Previous posts never hit more than 5K views."

— N, founder

"Working together has fundamentally changed how we view and position our value-add and services. It has made huge impact for our business.

— J, co-owner

"The value of our company has increased. Our brand has definitely gained strength, which was confirmed by our accountant."

— H, co-founder

“Working together is also just joyful and fun.”

— M, co-founder

EUR 1497,-

This is what you’ll get:

Your investment

Reality Check of your current situation
→ Make decisions based on facts, not assumptions

Overview of your crucial blindspots
→ Stop wasting resources on what doesn't work

Concrete gaps in how well you know your ideal client
→ Know exactly what intelligence you're missing

Clear view of your low-hanging fruit
→ Focus on opportunities with immediate impact

Momentum Roadmap for next steps
→ Get a clear path forward based on evidence

Bespoke recommendations
→ Tailored advice for your specific sales & marketing challenges

The rules of marketing haven’t changed in 1,000 years

It’s not the videos.
It’s not the SEO.
It’s not the ads.
It’s not the features.
And it sure as hell isn’t the AI.

There’s a time and place for all these tactics. But not before you’ve nailed one crucial thing:

C L A R I T Y.

You need to pull the brakes, hover over your marketing and sales and see what the actual, actionable strategies are that you’re currently lacking.

✺ Frequently asked questions ✺

  • Don’t forget that we bring 20+ years of boots-on-the-ground marketing experience with us, especially in very abstract and nerdy businesses.

    Plus we’re questioners pur sang.

  • A repositioning is the perfect time to gather deep customer insights to inform your new direction. Customer data can be the cornerstone that ensures your repositioning resonates with your target audience. While repositioning often focuses on internal aspects like mission and vision, incorporating customer insights can give you a competitive edge. Repositioning without fresh customer insights is like navigating without a compass - you might be heading in the wrong direction. Customer research during repositioning can help you avoid costly assumptions and align your new direction with market needs.

  • Great! We will definitely look at them to inform our research objective and scope.

    How do you currently use the results of the surveys to optimise sales and marketing?

    And when was the last time your surveys got you insights that made you change course in your marketing and sales?

    This is the difference between collecting data and connecting the dots for your specific business challenges.

  • Even companies that know their market well often discover surprising insights that can significantly impact their messaging.

    For instance, the client who overlooked one specific parameter for all of their target segments. It was that one characteristic that helped them to align their sales efforts way better. Results of this client case are not in yet.

  • Yes. We develop your messaging framework up to a maximum of three segments. We’ll also make sure to interview the right type of clients so that you get the exact data that you need.

  • You should probably not :)

    Because we provide valuable insights to guide your product development, ensuring market fit and avoiding developing features or products that you won’t be able to sell later on…