Before you fall for ‘demand generation’

There's a rise of 'Demand Generation' experts. Here's how to look at that new kid on the block. 

You. Can't. Create. Demand. 

What you can do, is be where the demand is with a compelling message.
How you do that, is by understanding who suffers from what you fix.

No matter what new tactics, channels or trends arise, the foundation of marketing hasn't changed in hundreds of years: 

Understand who needs you. 

Make that your commitment for 2026 and your marketing ROI will soar. 

I'm here if you want to understand who your customer is, what they suffer from and why they need you and not your competitor.