It’s the season to make 50k bets

You are likely about to make a decision.
A new hire.
A rebrand.
A Q1 strategy.
 

The invoice will be high. But the hidden cost is higher.
 

Ask yourself the one question any board member should ask: 'What truth is this investment based on?'
 

If the answer is 'gut feeling', 'because Dave said so' or 'data from last year,' you aren’t investing. You are gambling.
 

Rotting data makes you defensive in meetings.
Fresh data makes you dangerous.
 

My research projects deliver a clear overview of which insights they are building campaigns and decisions on: 
 

🔴 ROTTING: We are guessing based on assumptions."(Risk: High)
🟢 FRESH: We validated this with a buyer x months ago.(Risk: Low)
 

Be the leader who says: We are going left, and here is the proof.

Betting makes you bleed money into marketing and sales.

Don't be that leader. Validate first.