Hard Stop #4 Applause is not a strategy

Another post.

Another like. 


It feels good. But what's the ROI? 

If there's no follow-up. No momentum. No real traction. What's a like worth?

Nothing. Likes suck. 
 

Hard Stop #4 Social approval isn’t strategic impact.
 

Both humans and AI don'tt care how clever your take is.

It looks for credibility.

Structure.

Value.


Real buyers don’t want to be impressed. They want to see you get it. 
 

Her's what you can do:

→ Move from opinion to ownership

→ Share insights, not just hot takes

→ Lead with what your audience needs
 

Be ultra clear on what is useful for your specific customers. Build your marketing around that.

Desiree Kolman

Cuts through marketing theatre with customer truth. Founder of Babelfish. Strategic researcher. Brand strategy blowtorch. AI growth shaper.

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If it’s not your land, it’s not your leverage