If it’s not your land, it’s not your leverage

For a long time, showing up on LinkedIn was enough. 

Post. A couple of likes. DM's.

Here's the issue. Someone else's machine means someone else's algorithm.  

Building on land you don’t own. And hoping the algorithm plays nice.

Hard Stop #3 If it’s not yours, it’s not lasting.

You will show up in the feed for a short blip. Then you're gone. 

People choose trusted sources. 
One well-performing post doesn't make you a trusted source. 
 

If your sharpest ideas live on a platform you don’t control, they don’t belong to you. And they won’t be remembered.
 

Here’s what to do instead 

- Use social to spark, not to store
- Build a home for your ideas: your site, your space
- Lead people back to the source
 

Make sure you know what deserves that home. It makes your signal strong enough to stand on its own.

If you're curious about the place of content/copy in your marketing, this article might interest you. 

 

Enjoy your Sunday!
Desirée

PS This was part 3 of theHardStopseries. I'm collecting all of them right here.