“We made it here without marketing. Now what?”
“We made it here without marketing. But now it’s time to focus.”
Founders often say this.
And here is impressive: millions in revenue, great clients, strong team.
But this is where the risk begins.
Many bring in external help. Could be an agency. A copywriter. A specialist in ads/lead gen/social media.
There's a promise: ‘We’ve done it a hundred times and can roll it out for you too'.
Hmmm.
I’ve lost count of how many founders spent up to 8K/month on marketing with little to zero ROI.
What's so interesting, is that when I look at their process?
No customer was ever interviewed.
What consultants like that actually do is pick a story that feels right.
It’s logical that founders fall for this. The deep research ChatGPT spat out looked great, no? The founders’ passion shines through. The story just makes sense.
And it resembles what others do, what investors expect and what’s trending on LinkedIN.
The result? It feels right. But it’s based on false clarity.
Shiny, logical messaging with no depth, no emotions and no commercial traction.
Strategic messaging requires peeling back. Not stacking assumptions, but mapping truths.
FREEBIE TIME. I made you a a 2-minute self-check to see if you suffer from false clarity.
