The Hard Stop Series
Much of what still passes for marketing feels tired. Forced. Hollow.
Whitepapers no one reads. Funnels no one chooses to enter. Clickbait no one trusts.
And yet—we keep repeating it. Because it used to work. Because it’s familiar. Because it sounds ‘logical’.
But we're shown a mirror that doesn’t flinch.
In this new arena, it’s not the loudest voice that wins.
It’s the clearest. The truest. The one that actually lands.
That’s why, this summer, I’m launching a short, sharp series:
The Hard Stop Series. In collaboration with content strategist Jeroen Meulman.
Each edition takes one outdated marketing move.
Shows you why it’s failing now.
And what to do instead, if you want to stay relevant to both humans and machines.
Because it’s not your product that’s falling short.
It’s the story around it that no longer holds.
These Hard Stops have landed in the inbox of people subscribed to my Truth Bombs.
The Hard Stops
Hard Stop #1 If you’re not in the training data, you’re not in the conversation
