From complex as h3ll to
easy to sell
We are the customer insights partner for IT founders who are done spending money on marketing with zero ROI. We help you to replace all complexity in your messaging with words that resonates with you and your audience.
Consulting
“The difference? Now I want to call people and pitch. And when I do, they say yes”
Software & Training
“I should have skipped all those copywriters & strategists and come straight to you.”
Consultancy
“Secured a high-value partnership with a billion revenue client, with full conviction.”
You don’t need more ideas or channels.
Founders are losing thousands monthly on marketing that doesn't convert, spending countless hours talking to wrong-fit prospects, and watching their complex products get lost in translation.
Not because they lack value, oh no, the opposite.
It’s because they can’t read the label from inside the jar.
Here's what we've discovered after 20 years in tech and marketing:
your customers know how to explain your complex product simply.
your customers translate your genius into human value
your customers are a goldmine
We reveal the exact words, patterns and insights founders need to attract better leads and close bigger deals. No marketing fluff, no theoretical frameworks, just validated customer truths that solve real business problems.
You need to ask better questions.
Here’s how we can help
Wisdom Workshop
Clients save 2.5 hours weekly by eliminating ineffective sales activities
Within 1.5 hours you’ll see exactly what is and what isn’t working in your messaging and get ultraclear on a course of action to fix it.
Feedback Fuel
Clients have closed 50,000+ deals in just two conversations using our insights
Get instantly usable testimonials, use cases, buyer’s motives, USP’s and other strategic intel that will get you better deals faster.
Confidence and conversion build on eachother.
Whether it’s leads ghosting you, sales cycles that drag on, ad performance dropping, revenue stalling or conversion rates lacking: the solution is in your current customers.
Before throwing >30k’s at campaigns, ads or other tactics, we like to first gather the clarity on what customers actually value about your services, company and approach.
Start to speak your customers’ language and use actual client stories to strengthen trust with your pitch, proposal and proposition.
"Desirée helped us capture the essence of our software brilliantly. Our website now speaks directly to our clients' challenges."
— M, founder
“It’s admirable that they’re always looking to improve their service. They carefully listen to what I say and look for optimisation.
— E, founder
"After just one interview, my posts soared to 45K views and generated quality leads. Previous posts never hit more than 5K views."
— N, founder
"Working together has fundamentally changed how we view and position our value-add and services. It has made huge impact for our business.
— J, co-owner
"The value of our company has increased. Our brand has definitely gained strength, which was confirmed by our accountant."
— H, co-founder
“Working together is also just joyful and fun.”