We help tech founders validate exactly what drives revenue before the next €50-€100k spend.
Stop guessing why your buyer isn’t convinced.
Consulting
“The result? I can’t wait to pitch and when I do, I close deals. My story is waterproof”
Software & Training
“I should have skipped all those copywriters and strategists and come straight to you.”
SaaS
“This approach is an eye opener. We’re doing what works and optimise continuously”
The cost of guessing
Every B2B tech scale-up thinks they know:
- Who their ICP is
- Why buyers choose them
- How they differentiate
- What objections to expect
But 80% of that "knowledge" is based on:
❌ Internal opinions
❌ Founder intuition
❌ Old data
❌ Anecdotes
The result is marketing that doesn't resonate, sales that improvises without ammunition and €50-200K wasted on wrong-direction bets.
The gap between "what you think is true" and "what the market says is true" is called:
The Fault Line.
And it's expensive.
We uncover what your buyers actually care about.
No fluff, no hype and certainly no ‘deep’ AI search that every competitor has access to. We follow the ‘Jobs To Be Done’-framework that Harvard Business School developed.
And expanded it with the 12 common Fault Lines detected in 20 years of experience in tech.
What we do
Fault Line Audit
Find the cracks before they cost you
In 2 weeks, I audit everything you have, do and assume in your commercial pillar. I expose exactly where your strategy is based on old data, gut feeling, and expensive assumptions.
You get:
✓ The 'Market Data' Dashboard We flag every strategic assumption in your business as Fresh (Safe) or Rotting (Dangerous). You’ll see exactly which "facts" are actually 2-year-old guesses costing you money.
✓ The Alignment Stress-Test In a fast-paced, facilitated session with your commercial teams I identify disconnects between Marketing, Product and Sales. We bypass the egos and get straight to the operational bottlenecks.
✓ Battle Cards Your sales team is stalling on specific objections. We identify exactly which answers they are missing to close deals
✓ The 'Stop-Doing' List Immediate, evidence-backed instructions on what marketing messages to kill today because they are confusing your buyers.
✓ The €50k Risk We identify the one strategic blind spot that is most likely to sabotage your next big spend (Launch/Hire/Campaign).
Timeline: 14 days
Investment: €2,997
*) Cheaper than 1 month of failed Google Ads :)
Why this works
(when agencies don’t)
Most teams operate on assumptions, or on truths that expired months ago.
We help you make decisions based on fresh, evidence-based intelligence.
You’re a fit if you:
Run a B2B tech, SaaS, or infrastructure company (€4–15M revenue)
Are about to make a €30–150K strategic bet
Need proof before spending big
Are tired of ‘spray & pray’ marketing
Results
8 leads and 2 deals before even launching
Our client dropped just a few words in her newsletter pre-launch…
First 60, then 120 leads from one webinar.
Based on our research and the brand story and execution of our partners.
A sharp message that led to 22.5% conversion
A highly-targeted campaign that can easily be reused.
Why Babelfish
Because strategy isn’t about what you believe. It’s about what your buyers prove every day.
We’re not a marketing agency.
We’re the intelligence layer that makes your marketing and sales actually work.
Meet Desirée
CEO of Truth Bombs & Commercial Clarity
20 years in tech & communications
(XS4ALL, Freedom Internet)
“Most founders aren’t stuck because they’re bad at business. They’re stuck because they can’t see what makes them brilliant.”
The cost of guessing
Every month you wait, you lose:
€10,000+ on ‘maybe this will work’ marketing
Sales cycles that drag for no clear reason
Board trust that quietly erodes
Competitors winning with worse products
Fear of your tech team being poached
If you’re about to bet six figures on a new direction, spend €10K to know it’s the right one.
Proof that clarity pays off
Here’s what happens when founders stop guessing and start building on truth
"Desirée helped us capture the essence of our software brilliantly. Our website now speaks directly to our clients' challenges."
— M, founder
“It’s admirable that they’re always looking to improve their service. They carefully listen to what I say and look for optimisation.
— E, founder
"After just one interview, my posts soared to 45K views and generated quality leads. Previous posts never hit more than 5K views."
— N, founder
"Working together has fundamentally changed how we view and position our value-add and services. It has made huge impact for our business.
— J, co-owner
"The value of our company has increased. Our brand has definitely gained strength, which was confirmed by our accountant."
— H, co-founder
“Working together is also just joyful and fun.”
— M, co-founder
Ready to stop guessing?
30 minutes. No pitch. Just clarity.
Not ready to talk?
Audit yourself in 5 minutes