Your best thinking doesn’t belong in a bunker

You know the classic playbook: 

A PDF. A form. A lead. 

It used to pass. The board would see a couple of leads. Maybe even a chart. 

It would feel like progress. 

But now? It’s a dead end.
 
AI doesn’t download your PDF.  Buyers don’t either. In fact, only 1.7% does (look at these statistics).

And no one quotes ideas they can’t reach.

Hard Stop #2 If your best thinking is hidden, it’s forgotten.

So here’s the shift:
1. Say it where people can see it
2. Make it easy to scan, easy to share
3. Build guides, not gated files
 
You might lose a few email addresses.

But you’ll gain something better: Reach. Recognition. Respect.

Smart content doesn’t need a lock. It needs a home.

Have a great weekend!
Desirée

This was part 2 of the Hard Stop series. See the collection right here.