If you're not in the training data, you're not in the conversation

This post is part of the Hard Stops series. This is 1/6.

There’s a myth going around.
 

That you can tweak your content. Post a few smart things. And voilà—your brand shows up in ChatGPT.

That calls for a Hard Stop.

Because AI doesn’t search like Google. It doesn’t crawl your website. It doesn’t index your latest post.

It pulls from data. And that data is 3, 6, 9  months old (nobody knows).
 

So if your thinking isn’t part of that memory... you’re not just missing. You’re locked out.
 

No quote, no reference, no recall.  

Hard Stop #1 You don’t win this game by being clever. You win it by being remembered.

That means showing up consistently.  With ideas strong enough to stick. With language sharp enough to spread.
 

Become part of the training material.
 

Because AI doesn’t invent authority. It echoes what’s already clear. 
 

Next up: why hiding your best thinking behind forms is a costly mistake.