Stop bleeding budget on guesswork. Ask your buyers. Then build on proof.
You're peeking through the curtains.
We ring the bell.
Consulting
“When I pitch, I close deals now. My story is waterproof”
Software & Training
“I should have skipped all those copywriters and come straight to you.”
SaaS
“We had a marketing agency. 7k a month. Zero ROI”
You are peeking through the curtains. We ring the bell.
Most marketing and sales tools spy on behaviour. ‘They stayed on the pricing page for 49 seconds! That’s buying intent!’
I ask your best clients: ‘What made you search in the first place?’
This is the difference between surveillance and intelligence.
And it’s why my customers know why people buy. And you don’t.
You don’t know why they buy
Every B2B tech scale-up thinks they know:
- Who their ideal client is
- Why buyers choose them
- How they differentiate
- What objections to expect
But 80% of that ‘knowledge’ is based on:
❌ Internal opinions
❌ Founder ‘gut’
❌ Old data
❌ Anecdotes
The result is marketing that doesn't resonate, sales that improvises without ammunition and €50-200K wasted on wrong-direction bets.
That gap between "what you think they want" and "what they actually want" is called: The Fault Line.
And it's crazy expensive.
The fault line between what you think and what your buyer wants is where you’re bleeding marketing budget.
We fix that by asking the people closest to you the hardest questions (yes, we’re not afraid to do that).
Then we extract the job they hire your solution for, the perceptions that plague them and all the proof points that make them say yes.
After that, I have vetted specialists who can turn all that magic into funnels, websites, brand guides and other things that convert like hell.
This all costs a fraction of the guessing work you would usually hire a marketing agency for.
The Fault Line Framework
Your market is under pressure
We deliver the clarity that drives ROI
Lots of supply, so how do you stand out in the noise? How do you compete with big honcho’s that have million-dollar budget?
By closing the fault line.
Use the intel that is closest to you: your actual buyers.
We run intelligence projects that surface what’s already there: your unfair advantage, their loyalty and the actual words for why you secretly are the absolute bestest in your market.
Then we turn the insights we find into assets:
Battle Cards
Stop-Doing Lists
50k Risk Mitigation
Messaging Frameworks
Superbly trained Chatbots
So that you are making strategic decisions based on fresh, evidence-based intelligence.
Results
8 leads and 2 deals before even launching
Our client dropped just a few words in her newsletter pre-launch and sold.
First 60, then 120 leads from one webinar.
Based on our research and the brand story and execution of our partners.
A sharp message that led to 22.5% conversion
A highly-targeted campaign that got them demos with high-quality leads.
We’re your Babelfish
The translator between what your buyers think and what you need to hear.
Without us, you're guessing. With us, you know.
Meet Desirée
CEO of Truth Bombs & Commercial Clarity
20 years in tech & communications
(XS4ALL, Freedom Internet)
“Most founders aren’t stuck because they’re bad at business. They’re stuck because they can’t see what makes them brilliant.”
The cost of guessing
Every month you wait, you lose:
€10,000+ on ‘maybe this will work’ marketing
Sales cycles that drag for no clear reason
Board trust that quietly erodes
Competitors winning with worse products
Confidence that your geeks stay with you
If you’re about to bet six figures on a new direction, spend €10K to know it’s the right one.
Proof that clarity pays off
Here’s what happens when founders stop guessing and start building on truth
"Desirée helped us capture the essence of our software brilliantly. Our website now speaks directly to our clients' challenges."
— M, founder
“It’s admirable that they’re always looking to improve their service. They carefully listen to what I say and look for optimisation.
— E, founder
"After just one interview, my posts soared to 45K views and generated quality leads. Previous posts never hit more than 5K views."
— N, founder
"Working together has fundamentally changed how we view and position our value-add and services. It has made huge impact for our business.
— J, co-owner
"The value of our company has increased. Our brand has definitely gained strength, which was confirmed by our accountant."
— H, co-founder
“Working together is also just joyful and fun.”